About Us

Proudly South African company that connects brands & retailers.

Overview

Augusta Agencies is a well established proudly South African company that connects manufacturers, brands and retailers. We provide an effective solution in both the distribution and acquisition needs of retailers. We believe in the power of long term relationships and aim to create networks that drive results. We strongly stand by the concept that collaboration inspires innovation and it is our passion to be a part of the market growth in Sub-Saharan Africa.

Company Background

After years of successful relationship building Graham August established the Business, the understanding of the market brought about successful launches of International brands. With the growth experienced in the business and a potential for future opportunities Wade his son joined the business in order to realise this ambition.

Our Vision

To Improve consumer experience through superior product offerings. This should be achieved while acting ethically and taking care to act in a manner that is sustainable and not harmful to the environment, at all levels of the sales channel.

Meet The Team

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Graham August

Graham’s experience in distribution dates back to the 80s and covers a vast array of areas in the industry which account for his extensive knowledge to date. In 1990 he was voted sales executive of the year at the Atkinson & Joscelyne Sports Distribution organisation which represented top brands such as Nike. In 1994 Graham made the move and joined the Reebok team to assist them with their re-launch into the South African market. The following year he was then appointed brand manager of Rockport South Africa and built the brand from the ground up, to achieve double digit growth annually for 5 years.

These are only a few highlights of the achievements acquired over the years but they demonstrate competence and passion for the industry. Graham has established his name in the distribution industry of South Africa and has now turned his attention to creating the same trust and respect for the company.

Wade August

Wade has a BA degree in corporate communications and shares the same passion for the distribution industry as his father. He worked in London for 2 years to gain international experience and an understanding of the overseas market. Before he joined Augusta Agencies, he worked at Brand House Beverages and following in his dad’s footsteps he won a prestigious award in 2010, that being Brand Development Representative of the year. He then went on to work at SAB Miller in 2012 where he won various quarterly awards at the establishment.

With Wade having ample experience under his belt, he joined the Augusta Agencies company with a fresh sense of drive for the organisation. He has invested all his knowledge into making the family business not only grow but thrive, which in today’s unstable business culture is a success in itself.